For Immediate Release
Contact: Dannette Smith
Marketing and Public Relations Director
(832) 423-0220
dannette.smith@scottphree.com
Scott Phree – An Online Boutique blasts off
Houston, TX – May 26, 2006 – In a unique effort to capture a large slice of the e- tail pie, Scott Phree launches a fun, but savvy online retail store. When online shoppers rev up their search engines and discover the online apparel and accessories company, they will find an assortment of novelty T’s to designer denim, and just about every trend and staple wardrobe piece in the market. The site will even carry pet tees and accessories, following the success of the celebrity obsessed pet owner (no name dropping here) – which if you ask any clothes horse fashionista, they’ll tell you it’s all the rave.
The launch initiative involves introducing originality and freshness to apparel assortments while offering the latest designs at affordable prices. “There really isn’t a rules book written on what you’d like to accomplish as a store owner, but you want to make sure you connect with your core visitor, because that shopper is the ultimate decision maker in the success of your business.” says Toni Scott, President of Scott Phree, “I’m no stranger to knowing what works or how to make a client happy with their choices of wardrobe.” Toni lived in New York for over 7 years and is a former celebrity fashion stylist. “I think quite honestly in order to gain momentum, we have to strategically grab the “specialty” customers and make our site a destination for them.” offers Derrick Grant, CFO.
And grabbing them is just what they plan to do. In addition to apparel and accessories the company boasts some exciting incentives, such as free shipping, fashion news (updated daily) and Toni lends her hand of expertise on the Style Wiz page, offering free virtual personal shopping and fashion tips.
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